Live again at local level at last: the fact that the ProPartner events could be held again as normal this year following the coronavirus-driven pause was a source of pleasure for all the participants. “Direct and personal dialog with our local partner operations is not just a tradition but is something that is very important to us. And so we were very pleased that we could once again offer this platform and that demand was so great,” says Thomas Schürmann, Head of Sales at elero – Sun Shading Solutions Nice.
New solutions in the smart home sector under the umbrella of Nice
The interest of the specialist trade in innovations in the smart home sector was particularly great. As Florian Respondek, Field Sales Force, and Christoph Benz, Product Management, at elero – Sun Shading Solutions Nice, stated in their speech one in three people already uses smart home applications in their own home – and this figure is constantly rising. “The smart home opens up possibilities as applications are being called for in more and more areas. Above all open and expandable systems are in demand, therefore,” explained Respondek. With Yubii Nice and elero are offering a smart home system that takes into account the diverse needs of its clientele and depending on the individual demands meets the requirement for greater comfort, security and sustainability. The participants were able to experience and test the intelligent gateway Yubii Home and the flexibility of the possible applications in the system for themselves at the event.
Local branding for joint success
As well as innovations in the smart home sector, at the ProPartner events elero – Sun Shading Solutions Nice also presented its program for efficient local marketing. “Our approach is based on the idea that together we can achieve more than if everybody acts alone. Local measures and national advertising supplement and reinforce each other,” explained Inge Rappold, Head of Marketing at elero – Sun Shading Solutions Nice. The company is supporting its german partners in local marketing with a number of measures, ranging from billboard posters, through a target group-oriented social media campaign, to displays for showrooms. The new POS displays are available in three versions and can be filled in a modular manner. Thanks to their wood and steel construction they are not just appealing to the eye, but are also stable and durable.
In addition, the program with specialist speeches allowed for an interesting view of the bigger picture. The authorised technical expert Olaf Vögele presented the latest possibilities for grants thanks to automated visual and sun protection. An outlook for future developments with regard to the topic of man and technology was provided by Prof. Fabian Hemmert. In his stimulating speech “What the future has to offer” he invited the audience to join him on a thought-provoking journey into the future and looked at the question of how we can preserve the human touch in an increasingly digital world.
With this mix of specialist topics, new ideas and the opportunity to exchange findings and opinions elero – Sun Shading Solutions Nice hit the mark as far as the trade audience was concerned. Melanie Bernwinkler from the window factory Fensterfabrik W. Niederhofer GmbH was full of praise for the inspiring speeches and was also impressed by the atmosphere: “elero has achieved international growth, but still has a great team with local roots that is there to help us. This is something you could very clearly sense here once again.” Mario Zepik from the company Zepik Rollladen GmbH added: “The input was very good and tailored to our needs. This made the long journey from Berlin well worthwhile.”